Tag : vintage engagement rings
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Dec 17, 2015
Sapphire Engagement Rings: The Non-traditional Engagement Ring Fit for a Princess When engagement rings as we know them first became popular (in the 14th or 15th century), sapphires were the favored gemstone. This is because the stunning deep blue gems symbolized romantic love, commitment, and truth. Over the centuries, all kinds of gemstones have been used in engagement rings, but since the 1930's, diamonds have been the most popular gemstone of choice for engagement rings. However, for modern couples seeking a unique engagement ring with vintage charm, sapphire engagement rings are again becoming a popular choice. Diamonds gained popularity in the 1930's and 40's thanks to an aggressive marketing campaign by the De Beers Company. The campaign highlighted the durability of the gem and likened it to the everlasting love of the engaged couple. Thus the concept of “diamond = love” was born. This association between eternal love and diamonds is still so ingrained in American culture that some women would be
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