Month : December 2015
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Dec 17, 2015
Sapphire Engagement Rings: The Non-traditional Engagement Ring Fit for a Princess When engagement rings as we know them first became popular (in the 14th or 15th century), sapphires were the favored gemstone. This is because the stunning deep blue gems symbolized romantic love, commitment, and truth. Over the centuries, all kinds of gemstones have been used in engagement rings, but since the 1930's, diamonds have been the most popular gemstone of choice for engagement rings. However, for modern couples seeking a unique engagement ring with vintage charm, sapphire engagement rings are again becoming a popular choice. Diamonds gained popularity in the 1930's and 40's thanks to an aggressive marketing campaign by the De Beers Company. The campaign highlighted the durability of the gem and likened it to the everlasting love of the engaged couple. Thus the concept of “diamond = love” was born. This association between eternal love and diamonds is still so ingrained in American culture that some women would be
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Dec 08, 2015
A Crash Course in Princess Cut Diamonds Diamonds have been popular for personal ornamentation for centuries, but so-called princess cut diamonds have a much more recent history. The exact moment of origin of the princess cut diamond isn’t exactly agreed upon, but historians and diamond aficionados suggest that this type of cut came about in the 1960's or 1970's. Before the introduction of princess cut diamonds, brilliant round diamonds dominated the diamond market. Round brilliants still control the diamond market today but princess cut diamonds are an impressively close second. Together, these two diamond shapes make up the large majority of diamond purchases. One of the most obvious differences between round brilliants and princess cuts is the shape: as the name suggests, round brilliants are round, while princess cuts are either square or rectangular. The difference in shape impacts the way the diamond handles light as well as the price of the diamond. To understand the price difference, it is helpful to look
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